Advertising Technology

Enriched representative national panel, with 100% deterministic inputs and identity — supporting use cases from media planning and modeling, to outcomes measurement and incrementality

BENEFITS

CadenOS provides the next generation of privacy-first data and audience products

Tools for all major point solutions of the data-driven marketer
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Audiences

Audience Modeling and Golden Record Panel for Audience Building and Indexing
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Media

Transactional and Media Consumption Data for MMM (Media Mix Modeling) analytic packages
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Planning

Media Planning and “Real Time” Audience Products
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Sales

Outcomes Measurement and Incrementality for Sales Lift, CPG attribution and Foot Traffic