Enriched "Golden Record" data for measurement and audience building
ABOUT PARAGRIM
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Fully Consented
Tap into 100% consented, ethically-sourced data, from the source.
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Audiences and Audience Modeling
Train, model and build custom audiences from across silos including retail spending, CPG purchase behavior, streaming consumption, real-time location, travel, and movement data.
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Measurement and Incrementality
Measure Outcomes as fast as you can measure impressions, from in-store transactions to tune-in and e-commerce on a representative panel designed for projectability and significance.
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Designed for Data Collaboration
Leveraging the best parts of multi-party computation, collaboration and distributed identity solutions, Paradigm is accessed through best in class and interoperable Clean Room providers.