Paradigm

Enriched "Golden Record" data for measurement and audience building

ABOUT PARAGRIM

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Fully Consented

Tap into 100% consented, ethically-sourced data, from the source.

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Audiences and Audience Modeling

Train, model and build custom audiences from across silos including retail spending, CPG purchase behavior, streaming consumption, real-time location, travel, and movement data. 

analytics

Measurement and Incrementality

Measure Outcomes as fast as you can measure impressions, from in-store transactions to tune-in and e-commerce on a representative panel designed for projectability and significance.

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Designed for Data Collaboration

Leveraging the best parts of multi-party computation, collaboration and distributed identity solutions, Paradigm is accessed through best in class and interoperable Clean Room providers.

Data for better

measurement
media mix modeling
media planning
audiences
designer
media mix modeling
media planning
audiences
measurement
media mix modeling
media planning
audiences
measurement
media mix modeling
audiences
measurement
media mix modeling
media planning
audiences
measurements
media mix modeling
media planning
audiences
measurement